Movement, pleasure and the breakthrough of a new elegance inspired by micromechanics.
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
After conducting thorough market research, we refined TF Est. 1968’s brand message and developed a fresh, captivating look that truly embodies their unique identity.
Beyond mere words, we embarked on a creative journey to craft a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging with a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, which extended beyond visual changes, authentically resonated with the audience, leading to increased engagement metrics and a significant boost in sales. TF Est. 1968 now stands on a more robust foundation, embodying a stronger and more compelling brand presence. This sets the stage for continued success in the competitive market.
Crafting elegance, celebrating moments - Accessories for precious moments.
Crafting elegance, celebrating moments - Accessories for precious moments.
